A song shouldn’t stop at a border.
lyrical exists because a song’s audience should be decided by whether it moves them, not by which language they speak. Jordan and Henry were building technology together and kept coming back to the same idea: some of the best songs ever recorded never reach most of the people who would love them, held back only by the language they were written in. The audience is already there. The words are the only thing missing.
What we believe
- Technology should expand creativity, not compete with it.
- Language should never limit an artist’s audience.
- Artists stay in control of how their work is used.
- Software makes possible what traditional production could not.
- A great song should not stop growing the day it is released.
Who you’ll deal with
A small team, which means the people who make the work are the people you talk to.
Henry McMahon
Co-founder, engineering
Builds the production system: the translation, the voice work, and the pipeline that turns a finished master into a release-ready version.
Background on HenryClose
A Mechatronics Engineering graduate from Monash University in Melbourne, Henry leads engineering and is building the technology that powers the platform.
His work turns an ambitious idea into infrastructure: a system capable of serving artists and rights holders around the world, and of holding a standard high enough that a label will put its name on the result.
Jordan Brock
Co-founder
Leads brand and commercial strategy, and the relationships with artists, labels and rights holders.
Background on JordanClose
Jordan's career spans enterprise technology at Dell and Rackspace, helping grow The Happy Co. past $100 million in annual revenue under its publicly traded parent company, and working alongside New York Times bestselling author Shawn Achor at GoodThink.
As an entrepreneur he has built products that were supposed to be impossible: one of the first commercially viable zero-net-carb breads that actually tasted and behaved like bread, early perceptual sugar technology, and Tipsy Tabs, a dissolvable tablet designed to rethink the economics of social drinks.
Every one of them rested on the same conviction, that an impossible trade-off is usually just an unsolved problem. lyrical is that conviction applied to music: an artist should never have to choose between global reach and artistic identity.
An artist’s voice is used only with their permission.
Make one song.
Hear it come back.
Upload your song, check the lyrics we heard, and it comes back within the hour, sung in your own voice over your original backing.
Nothing is released without your approval.